Mark Sisson is co-founder of NanoTouch Materials. Prior to NanoTouch, he led an award winning ad agency for 25 years, understanding industry challenges and formulating business growth strategies. Mark also serves on the board of directors for Centra Specialty Hospital. NanoSeptic self-cleaning surfaces won the ISSA innovation award two years in a row in two different categories. Mark has written numerous articles for ISSA Magazine, including The Psychology of Clean, Nanotechnology the Next Big Really Small Thing, and Germ Killing Technologies, as well as articles for Clean Middle East Magazine and Hotel Executive. His talk would go into more detail about the service program, value to customers, and generating new revenue primarily with self-cleaning surfaces.